Danka Designs at the desk

Experience

My love affair with design began 15 years ago in my home country of Poland. Being a pretty serious place, design had to be purposeful and practical as well as aesthetic. And so I started my design journey with the belief that great branding can serve a purpose and make a difference in our world. I went on to spend the next 8 years in London, the creative capital of the Europe, working on an array of different types of design and gaining valuable experience in all areas of branding. I learnt how to push boundaries, be courageous and centre my designs around strong ideas. The last leg of my design journey brought me here, to Australia’s beautiful Northern Beaches. It is working here in Sydney for strategy led packaging agencies that I’ve affirmed my love for packaging design. I’ve been lucky to work for large FMCG companies as well as small boutique entrepreneurs, I’ve created packs for almost every category, and loved every minute of it. But I believe the best is still to come.

What I actually do

From start to finish I think holistically and strategically about your brand. I start with an initial strategic stage, looking around your brand at the environment, market, consumers and competition. I then look inside your brand, at its purpose, mission, and personality. I distill from this a brand essence; a statement to summarise, focus and aid in the next stage of design, and when required I create naming options. From here I build on your brand’s unique story with visual elements such as logos, colour palette, typography and tone of voice. I design idea driven packaging, bespoke typography and illustration. I direct photoshoots and create ad and social media content. Each brand is as unique as it’s creators and so I tailor each project accordingly.

What makes me different

Extreme passion and dedication definitely sets me apart from the crowd. I may live by the beach and draw inspiration from my life, but I work hard to create design that I am proud to put my name to, and that my clients will love. I always start by dreaming big, my concepts begin life abundantly and courageously, and I believe all design should be built on top of a strong idea foundation. But I will only pursue a big idea if it the right fit for the brief. I think strategically and will give you a clear path for your brand to pursue, I create concepts that best represent you and your brand, and finally I distill it all into a neat design solution for you to take home and love.

Client list

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