Woolworths<br> Gold


Woolworths has asked Boxer & Co – an agency I was working at – to redesign their Gold range to give it a fresh, premium look and transform it into a seasonal range released during the festive period.

To give it that special celebratory feel I have designed a look and feel inspired by fireworks and confetti – objects associated with fun times and special occasions.

Since Australian Christmas is hot and sunny this range differs from the dark classic winter holiday look. The products feature vibrant and modern colour palette and are offset with matte varnish and gold foiling.

While this brand is tied in with common visual elements, it is very flexible and allows each product to take cues from their categories.

designed at Boxer & Co

“Based on the festive fireworks, the new Gold icon is dynamic and
its shape changes depending on the usage”

Love it?get in touch

This is a unique website which will require a more modern browser to work!

Please upgrade today!